Is Guest Posting in SEO Blogs Worth Your While?

Even our faraway ancestors, sitting around the fire in the cave, already knew the rules of the game. While you’re hunting for a mammoth, somebody has to keep in the fire for you to come back, roast your meat and get warm. Somebody else has to gather leaves and fruit, so that you still have something to stay your stomach in case your hunting is a failure. Someone picks the herbs to heal your wounds. Someone nurses your infants. This is where the principles of cooperation go back to, and these principles are baby-simple: you have something I need, and I have something you strive for, why not exchange? Give me a piece of your mammoth and enjoy your longed-for rest by my fire. That’s the only way we can survive.

The lithic age, thanks goodness, is far in the past, and instead of sitting in a mammoth ambush, you’re sitting in front of your monitor. However, the idea is still the same: managing everything all by yourself is a Herculean task. To “survive” we should join the efforts and find a win-win situation for both of us. And blow me down if guest blogging (publishing your blog-posts to other owners’ blogs in exchange to certain “pleasant perks”) is not that win-win deal!

If you have the SEO knowledge to share with public, it’s just the time for you to turn over a new, guest-blogging leaf of your life. Why? Because guest blogging is an excellent opportunity to:

– Increase your reach and influence

Publishing your posts to other popular blogs is an excellent way to boost the audience you reach and, therefore, gain more influence and authority in the field

– Attract direct traffic

Guest blog-posts are often accompanied by the author’s bio, where you can put a link to your own blog, so that the readers surf to your page, increasing the traffic you get

– Corral new subscribers

It’s very likely that the audience you expose your writing to will not only follow you to your own blog, but will join the ranks of your devoted readers and subscribers (if your writing is worth it, of course)

– Get new business connections

Who knows, what a big shot may come across your post and realize that you’re a professional worth working with

– Promote your brand

That’s the basic idea of any advertising: the more often your brand is mentioned, the deeper it is lodged in people’s heads. Let readers see your brand (your name, your blog, your company) mentioned in numerous blogs, let them better memorize it, till finally it is your brand that crops up in the minds whenever your market niche is touched upon.

– Exchange your knowledge

You’re not simply giving your piece of information to the readers, but actually getting their comments, their feedback. If you reach the new readers, you get fresh views and opinions on the given topic. That’s why guest-blogging is an excellent opportunity for knowledge-exchange and self-development.